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Wednesday, January 14, 2015

Animated Video: "Saint Joan" by Lucinda Schreiber

Here's a new video that's making the rounds: "Saint Joan", created by Australian animator Lucinda Schreiber.

From her press release:

"Director Lucinda Schreiber has created a hypnotically looping animated music video titled ‘Saint Joan’ for Australian band Husky's sophomore LP ‘Ruckers Hill’. Schreiber is an international award-winning Australian director, animator and illustrator currently based in New York.

Schreiber has magically brought to life Saint Joan’s melodies of love and loss, memory, time and redemption. The video is broken into animated loops inspired by key lyrics in the song. Refined and edited together with connecting animation, the video is seamless from start to finish like an infinite loop.

Created digitally as two-dimensional frame-by-frame animation, a tablet and stylus was used to draw each frame and although it's far from analogue, Schreiber was able to hold onto the warmth and charm of traditional animation, as each frame is lovingly hand sketched. Schreiber shot the live action component in Sydney and worked on the animation from New York.

Lucinda has directed, animated and illustrated numerous projects for clients including Gotye, Saks 5th Avenue, Coca-Cola, NPR, Telstra, MidnightJuggernauts and Kotex. She is represented by Photoplay Films in Australia, Asia and the USA."
The video is below, check it out and when you're done, visit her website to look at some of Lucinda's other work.

Husky - St Joan from Lucinda Schreiber on Vimeo.

I especially enjoyed her stop-motion ink and paper animation commercials for Coca Cola and her chalk animation commercial for Saks 5th Avenue. But if you only watch one, definitely check out her commercial for "Telstra" which I've embedded below.

Telstra "It's How We Connect" from Lucinda Schreiber on Vimeo.